HARRY MITCHELL BREWING CO.

BRANDING & IDENTITY, PACKAGING, PRINT DESIGN

Harry Mitchell Brewing Co. is a fictitious brewing company located in El Paso, Texas. Each beer label is named and designed after a hiking trail from the Franklin Mountains National Park. The logo was inspired by the rocky nature of El Paso and pays homage to the 'Elephant's Trunk' shaped-mountain seen at McKelligon Canyon.