UTEP EDGE

BRANDING, GRAPHIC & PRINT DESIGN

The UTEP Edge is a student success initiative for The University of Texas at El Paso (UTEP). In collaboration with the Student Affairs Division, I designed, branded, and developed the language for the initial phase of this project.

Part of this included a set of game cards aimed towards incoming college freshmen to help them build confidence, enhance personal and professional skills, and prepare them for the future. These cards established the identity and language used for the UTEP Edge initiative.